Question

What is the purpose of a holding statement in crisis and media communications?

1) To prevent personnel from communicating prematurely
2) To order the business to temporarily halt certain operations
3) To pre-write communications before they are needed
4) To retain the services of specific media outlets

Answer 1

A holding statement in crisis and media communications serves the purpose of preventing premature communication, pre-writing communications in advance, and controlling the flow of information.

Step-by-step explanation:

In crisis and media communications, a holding statement serves the purpose of:

1. Preventing personnel from communicating prematurely: A holding statement is used to ensure that all necessary information has been gathered and verified before any communication is made. This helps to avoid any misinformation or premature statements that may harm the organization or individuals involved.
2. Pre-writing communications before they are needed: Holding statements are crafted in advance to address potential crises or situations that may require immediate communication. By preparing these communications in advance, organizations can respond quickly and effectively when the need arises.
3. Controlling the flow of information: Holding statements allow organizations to retain control over the information being released to the media and the public. This helps to manage the narrative and ensure that accurate and consistent messages are delivered.