Question

Which of the following is a benefit of using focus groups over surveys?

1) They are an easier way to collect information from a target audience.
2) They are a more scalable option for the collection of information.
3) They allow for deeper engagement with the target demographic community.
4) They can provide more data through structured information gathering.

Answer 1

Focus groups offer several benefits over surveys: deeper engagement, easier information collection, and more data.

Step-by-step explanation:

Focus groups offer several benefits over surveys:

1. They allow for deeper engagement with the target demographic community, as participants can provide more detailed and nuanced responses in a group setting.
2. Focus groups provide an easier way to collect information from a target audience, as participants can have discussions and bounce ideas off each other, leading to richer data.
3. They can also provide more data through structured information gathering, as facilitators can ask follow-up questions to clarify responses and explore ideas further.

Overall, focus groups are a more interactive and in-depth research method, allowing for greater insights into the target demographic's thoughts and opinions.