Question

Why is it important to leverage legacy media like print, television, and radio, rather than just digital media?

1) It is easier to disseminate a message through legacy media channels
2) Digital media platforms are seen as less respectable or trustworthy
3) Not everyone has access to digital media platforms
4) Legacy media channels are more effective at broadcasting a message

Answer 1

Legacy media such as print, television, and radio are important to leverage alongside digital media for several reasons. These include easier dissemination of messages, greater trustworthiness, wider accessibility, and increased effectiveness in broadcasting messages to a mass audience.

Step-by-step explanation:

The importance of leveraging legacy media like print, television, and radio, rather than just digital media, can be attributed to several reasons:

1. Easier dissemination of messages: Legacy media channels have established networks and infrastructure that allow for wide distribution of information, reaching a larger audience.
2. Respectability and trustworthiness: Digital media platforms are often seen as less respectable or trustworthy than traditional media. Legacy media channels have a long history of providing reliable and credible information, which can enhance the credibility of the messages being conveyed.
3. Accessibility: Not everyone has access to digital media platforms, especially in remote or underprivileged areas. Legacy media channels, like print, television, and radio, are more accessible to a broader population.
4. Effectiveness: Legacy media channels are more effective at broadcasting messages to a mass audience. They have the ability to capture attention and engage viewers in a way that digital media may not always achieve.