Question

Which of the following best describes a marketing persona?

1) An individual who assists with the activity of marketing
2) The emotional impression that a customer has about a product or category of goods
3) A description of a type of character based upon demographics, habits, and interests
4) A character that encapsulates a brand's personality

Answer 1

A marketing persona is a description of a type of character based on demographics, habits, and interests. It helps companies understand their customers better and tailor their marketing strategies to reach their target audience.

Step-by-step explanation:

A marketing persona is a description of a type of character based on demographics, habits, and interests. It is used in marketing to represent a target audience and help companies understand their customers better. A persona can include information such as age, gender, profession, hobbies, and preferences.

For example, a marketing persona for a fitness brand may be a 30-year-old female who enjoys outdoor activities and values a healthy lifestyle. By creating personas, companies can tailor their marketing messages and strategies to effectively reach and engage their target audience.