Question

Which of the following are distinguishing characteristics of a "living" public education campaign?

1) The campaign must be self-sustaining.
2) The campaign is continuously improved upon.
3) The campaign cannot be modified without the consent of the organization.
4) The campaign fosters a relationship between the organization and its stakeholders.

Answer 1

A "living" public education campaign is characterized by its continuous improvement and the strong relationship it fosters between the organization and its stakeholders. Option 2.

Step-by-step explanation:

When evaluating the characteristics of a "living" public education campaign, one must consider various factors that contribute to its dynamism and effectiveness. These campaigns are distinguished primarily by their ability to evolve and adapt over time. The following are key attributes:

The campaign is continuously improved upon, indicating a dynamic process that incorporates feedback and new insights to stay relevant and effective.

The campaign fosters a relationship between the organization and its stakeholders, which is vital for building trust, engagement, and a sense of ownership among those involved.

To clarify, a "living" campaign may not necessarily need to be self-sustaining in the financial sense, but rather sustainable in terms of impact and adaptability. Additionally, while the consent of the organization is important, the capacity for modification is critical to address changing circumstances and enhance efficacy.

So option 2 is correct answer.