Final answer:
Reputational damage is a negative consequence of failing to be truthful in communicating about a crisis.
Step-by-step explanation:
One of the negative consequences that can result from failing to be truthful in communicating about a crisis is reputational damage. When an organization or individual is not honest during a crisis, it can lead to a loss of trust and a damaged reputation among stakeholders, customers, and the general public. This can have long-lasting effects on the success and sustainability of the business.