Final answer:
The primary ethical concern with deepfakes is their ability to use someone's likeness without consent, which poses risks such as misinformation and harassment.
Step-by-step explanation:
The most important ethical consideration regarding technical developments like deepfakes is that they usurp a person's likeness and can be weaponized against them. This concern is primarily tied to issues of privacy, consent, and the potential for harm. Deepfakes can be used to create convincing but fake videos or audio recordings, leading to misinformation, character assassination, and other forms of abuse.
The misuse of artificial intelligence, such as deepfakes, symbolizes broader ethical challenges in technology: exposure to cybercrime, infringement on individual privacy, and the manipulation of massive amounts of data. Nick Bostrom emphasizes the mismatch between our cooperative abilities and our technological capabilities, highlighting the risks of technologies that do not align with human values. Legislators are faced with the dual role of technology in society, both as a catalyst for social change and as a platform for societal harm, including the spreading of falsified content and exploitation.
It is clear that a balance must be struck to ensure the responsible use of AI while fostering innovation. Corporate responsibility and the development of ethical codes are critical in guiding the use of such powerful technology.