Final answer:
Norms are social rules and expectations that guide behavior in a group or society. Mores are norms linked to morality, while folkways are tied to common behaviors. Morals are principles or beliefs concerning what is right or wrong and are more personal than norms.
Step-by-step explanation:
Norms are social rules and expectations that guide behavior in a group or society. They can be further classified as mores (linked to morality) and folkways (tied to common behaviors). Mores are norms that embody the moral views and principles of a group. Violating them can have serious consequences, and they are often protected with laws and other formal sanctions. In contrast, folkways are more temporary and relate to commonplace behaviors.
Morals are principles or beliefs concerning what is right or wrong. They involve value judgments and guide individuals' behavior based on their personal sense of what is moral. Morals are collective in the sense that they are shared by a group, but they are more personal than norms because they are based on individual convictions and beliefs.