Final answer:
The statement is true. Recording basic customer information helps businesses stay in touch and inform them about specific purchases and preferences.
Step-by-step explanation:
The statement that 'You should record basic information that allows you to stay in touch with customers to inform them on specific purchases and preferences' is True. Recording basic information such as customers' contact details, purchase history, and preferences is essential for effective customer relationship management. This allows businesses to stay in touch with customers and provide personalized communication, such as informing them about specific purchases and preferences. By doing so, businesses can enhance customer satisfaction, build loyalty, and increase the likelihood of repeat purchases. For example, consider an online clothing store that records customers' email addresses, phone numbers, and preferences for clothing styles and sizes. With this information, the store can send personalized emails or SMS notifications to inform customers about new arrivals or promotions that align with their preferences. This targeted communication can increase customer engagement and encourage them to make specific purchases related to their preferences.