Final answer:
Listening to customers and asking clarifying questions are key components of effective communication in business, ensuring that customer needs are understood and that service can be improved. This approach is valued by employers and important for maintaining trust and rapport with customers.
Step-by-step explanation:
The statement 'You should listen closely to customers and ask clarifying questions' is true. Listening closely to customers is imperative in business as it helps in understanding their needs and wants. As such, asking clarifying questions is a part of active listening and communication which ensures that there are no misunderstandings and that customer queries are resolved efficiently. Being open to feedback is also crucial in improving business performance and services. Employers do appreciate when staff ask questions when something is unclear as it demonstrates their eagerness to learn and avoid mistakes.
In the context of advertising and marketing, fact-checking claims about a product's performance is crucial, and exaggeration should be avoided to maintain customer trust. Additionally, engaging with customers and stakeholders to gather information is a valuable way to identify underlying problems and find expert insights for effective problem-solving.