Final answer:
The sales associate should ask for Dominque's preferences and encourage her to try on both winter coats to ensure a choice that matches her needs. It is customer satisfaction that defines a positive shopping experience, rather than pushing for a more expensive purchase or sale item without considering the customer's requirements.
Step-by-step explanation:
The best way for the sales associate to continue the conversation with Dominque, who is shopping for a few winter coats, would be to first ask about her preferences and requirements for a winter coat. This allows for a personalized shopping experience, ensuring that the coat chosen suits Dominque's specific needs such as style, warmth, functionality, and budget. Additionally, encouraging Dominque to try on both coats may provide her with a clearer sense of which coat feels more comfortable and fits her style better.
It is important to note that a sales associate should not necessarily recommend the more expensive coat or the one that is on sale without first understanding the customer's needs. While certain sales techniques, like the foot-in-the-door technique, involve starting with a smaller request before moving to a larger one, the most essential aspect of sales is customer satisfaction. This ensures a positive shopping experience and fosters potential customer loyalty.