Final answer:
The Microenvironment includes actors such as suppliers, competitors, customers, and intermediaries that are close to the company and have a direct impact on its ability to serve customers.
Step-by-step explanation:
The actors close to the company that affect its ability to serve its customers are part of the Microenvironment. This marketing environment includes various entities such as suppliers, competitors, customers, and intermediaries (like distributors and retailers), as well as the company's internal public (such as employees and management). These factors are distinct from the Macroenvironment, which includes broader societal forces that affect all organizations, like technology, economy, culture, politics, and natural factors.
Unlike the Internal Environment, which encompasses the elements within the organization like company culture and internal resources, the Microenvironment focusses on the immediate external actors that the company interacts with regularly. It does not include the broader External Environment, which integrates elements from both the macro and microenvironments that a company must monitor and respond to.
To remain competitive, companies must continuously analyze and adapt to the changes in the Microenvironment by engaging in market research, building strong relationships with customers and suppliers, keeping a close eye on competitors' actions, and collaborating effectively with intermediaries.