Final answer:
Suppliers believe that customers are crucial for generating revenue and provide better or cheaper products to increase profits. They aim to fulfill customer needs.
Step-by-step explanation:
Suppliers believe that customers play a crucial role in generating revenue for their business. They understand that customers are the ones who demand goods and services, which in turn drives the sales and revenue for the suppliers. As customers demand more goods, suppliers enter the market to produce and meet the demand, increasing their revenue opportunities.
Furthermore, suppliers also believe that providing better or cheaper products to consumers can lead to increased profits for their business. When consumers are satisfied with the products, they are more likely to make repeat purchases, leading to sustained revenue for the suppliers.
Overall, suppliers recognize the importance of customers in driving their revenue and aim to fulfill their needs and preferences to ensure business growth.