Final answer:
Conformity is the characteristic affecting consumer behavior that influences attitudes, self-concept, and creates pressures to conform.
Step-by-step explanation:
Conformity is the characteristic affecting consumer behavior that influences a person's attitudes, self-concept, and creates pressures to conform.
Conformity is the extent to which an individual complies with group norms or expectations. Factors that can increase or decrease conformity include the size of the majority, the presence of another dissenter, and the public or relatively private nature of responses.
These influences on conformity can shape an individual's attitudes and beliefs, as well as their behavior and decision-making process.