Final answer:
Trained agents carrying out business buying highlight the distinction between business and consumer markets, with the former involving professional, informed, and rational purchasing decisions, and the latter often driven by individual preferences and behaviors.
Step-by-step explanation:
When trained agents perform business buying, they illustrate a key difference between business markets and consumer markets. In business markets, purchases are often made by trained professionals who have expertise in procurement and are focused on the needs of the organization.
These buyers are typically more informed and rational in their purchasing decisions compared to individual consumers. They often buy in larger quantities and engage in a more complex decision-making process that involves a formal evaluation of vendors and negotiation of terms.
In contrast, consumer markets are primarily composed of individual buyers purchasing goods and services for personal use. These consumers may act on impulse or emotion and typically do not possess the same level of expertise as professional buyers in business markets.