Final answer:
In supply chain management, companies must segment customers according to their needs to optimize operations and increase customer satisfaction.
Step-by-step explanation:
A basic principle of supply chain management is that companies must segment customers based on their needs and adapt supply chain operations to serve those segments effectively. This requires a detailed analysis of customer buying behavior and the development of various supply chain strategies to cater to different segments. Factors such as order sizes, the frequency of purchases, and the level of service required can dictate the segmentation strategy. By aligning supply chain strategies with customer requirements, companies can increase efficiency, enhance customer satisfaction, and gain a competitive edge.