Final answer:
The type of business buyer behavior that includes straight rebuy, modified rebuy, or new task is the organizational buying situation. Each type refers to different complexities and degrees of familiarity with the purchased product. The foot-in-the-door technique involves starting with a small request to increase the likelihood of a larger request being agreed upon. Hence, options (1), (2) and (3) are correct.
Step-by-step explanation:
The types of business buyer behavior that include straight rebuy, modified rebuy, or new task fall into the category of organizational buying situations. In a straight rebuy, the buyer simply reorders a product without modifications. In a modified rebuy, the buyer wants to modify product specifications, prices, or other terms. A new task purchase is a more complex buying decision in a situation where the buyer has not previously purchased the same product.
Regarding the foot-in-the-door technique, a store owner may start by selling a key item, like a smartphone with the best data plan. When the customer has agreed to this first purchase, the salesperson will then attempt to upsell additional items such as a three-year extended warranty. The principle behind this is that agreeing to the initial purchase increases the likelihood of the customer agreeing to subsequent, larger requests.