Final answer:
To develop a marketing plan, establish specific, measurable, achievable, relevant, and time-bound (SMART) goals, define the target audience and develop actionable steps in a tangible Action Plan, all while considering long-term and short-term objectives.
Step-by-step explanation:
When developing a marketing plan, it is essential to clearly establish goals and objectives that are achievable and appropriate. Goals should provide direction and be thought of in terms of both the short-term and the long-term. To specify your goals, consider the 5 W's: Who is involved, What you want to accomplish, Where it will take place, When it needs to be done, and Why you are doing it. This will make your goals specific and measurable.
Furthermore, you should define your audience and determine the most effective way to communicate your goals to them. Construct a blueprint of actionable steps towards achieving your goals by making a tangible Action Plan. It's also helpful to exercise foresight by investigating existing efforts in your domain and deciding whether to build upon them or chart a new course.
Remember that setting clear, measurable, achievable, relevant, and time-bound (SMART) goals can provide clarity and momentum, which in turn keeps you motivated. These steps will help in maximizing the effectiveness of your marketing plan and in staying aligned with the broader vision for your practice.