Final answer:
The micro-environment actor that is often treated as a partner in creating customer value is the company's distributors or channel partners. They collaborate closely with the company to deliver and enhance products and services for customers.
Step-by-step explanation:
In the context of creating customer value, the micro-environment actor that is often treated as a partner is the company's distributors or channel partners. These partners work closely with the company to deliver products and services to customers, ensuring that their needs and desires are fulfilled effectively. Companies may collaborate with distributors through joint promotions, shared information systems, and coordinated inventory management to enhance customer satisfaction and loyalty, hence contributing to the overall customer value proposition.