153k views
2 votes
What enables customer service agents to quickly lookup contacts or consumers using information such as the name, phone number, or record number?

1 Answer

3 votes

Final answer:

Customer service agents use CRM systems to quickly lookup contacts or consumers. Polling companies leverage tools such as directories and RDD to efficiently reach specific groups, adapting to challenges like private numbers. These systems aid in maintaining effective and personalized customer service.

Step-by-step explanation:

Customer service agents are empowered to quickly lookup contacts or consumers using a variety of information, such as the name, phone number, or record number, thanks to sophisticated customer relationship management (CRM) systems and databases. These tools expedite the search process, enabling efficient resolutions and personalized customer interactions. For instance, polling companies like Harris Interactive and Gallup use directories and random-digit-dialing (RDD) to reach specific populations, ensuring a wide array of respondents despite challenges such as unlisted numbers and private numbers.

However, various factors like the increased use of caller ID, decreased use of landlines, and personal privacy preferences can hinder the direct contact with potential respondents, leading to a decreased willingness to be interviewed. Modern CRM systems and polling methodologies have evolved to navigate these challenges effectively, integrating mechanisms to identify and filter respondents quickly based on demographics or other necessary criteria.

User Matleg
by
7.5k points