Final answer:
Salesforce and Microsoft Dynamics 365 are two CRM systems that provide a 360 view of a customer by aggregating data from various interactions, and offering analytics, integration, and personalization to help businesses understand and meet their customer's needs.
Step-by-step explanation:
When aiming to obtain a 360 view of a customer, businesses often turn to comprehensive customer relationship management (CRM) systems. Two popular portals that offer this capability are Salesforce and Microsoft Dynamics 365. A 360-degree customer view refers to having a complete and holistic perspective on customers by aggregating data from various touchpoints and interactions they have with a business.
Salesforce is renowned for providing a versatile platform that can be customized extensively to suit different business needs. Its features include sales management, marketing automation, partner relationship management, and customer service, which allow organizations to gather insights across different phases of the customer lifecycle. Salesforce's powerful analytics and extensive integration capabilities enable businesses to consolidate customer data from various sources, facilitating a comprehensive view.
Another powerful CRM is Microsoft Dynamics 365. It is an adaptable solution that offers seamless integration with other Microsoft products and services, such as Office 365 and Azure, which expands its data collection and analytics capabilities. Dynamics 365 not only facilitates efficient data management but also provides advanced insights via artificial intelligence, helping businesses anticipate customer needs and personalize interactions.