Final answer:
It is false that the highest percentage of internet transactions occur in B2C; B2B transactions are more prevalent due to global interconnectedness and technological advancements.
Step-by-step explanation:
The statement that the highest percentage of transactions on the internet occurs between businesses and their customers (B2C) is actually false. While B2C transactions are highly visible and widely recognized by the general public due to their association with retail and direct consumer services, it is in fact business-to-business (B2B) transactions that dominate the landscape of internet transactions.
With the advancement of communications technologies and globalization, businesses are increasingly engaging in B2B online marketplaces. These platforms enable businesses around the globe to connect and trade with each other, leading to a vast network that exceeds B2C transactions.
The importance of technology and the interconnectedness of global markets have strengthened the B2B sector, which significantly influences market competition and business strategies.