Final answer:
External customers contact or visit an organization to purchase goods or services and contribute to the revenue and reputation of the business. A good reputation leads to customer loyalty and potentially higher prices for products. Various types of organizations, including non-profits and governments, also interact with external customers for diverse reasons.
Step-by-step explanation:
External customers contact or visit an organization for a variety of reasons, primarily to purchase goods or services. These customers are crucial to a business as they generate revenue and can help build a reputable brand. Due to the importance of reputation, organizations aim to ensure these customers receive high-quality products and services, leading to repeat business and further recommendations.
Organizations aspire to create a positive experience for external customers to secure their loyalty. A positive reputation makes customers less apprehensive about the quality, as seen with a well-established grocery store compared to a temporary stand at a farmer's market. Additionally, the assurance of quality allows businesses to potentially charge more for their offerings.
Beyond profit-making entities, other types of organizations, such as government bodies, non-profits, and educational institutions, also interact with external customers for various non-commercial reasons such as providing information, services, or community support.