Final answer:
To estimate the ending balance of accounts receivable from customers and any apparent shortages, we need to consider collections, merchandise purchases, and the marked selling price. By calculating the cost of goods sold, sales revenue, and comparing with the ledger balance, we can find the estimate and apparent shortage.
Step-by-step explanation:
To estimate the ending balance of accounts receivable from customers, we need to consider the collections from customers, merchandise purchased, and the goods marked to sell at 50% above cost.
First, we calculate the cost of goods sold: Merchandise purchased - Ending inventory = Cost of goods sold. In this case, $763,750 - $223,250 = $540,500.
Next, we calculate the sales revenue: Cost of goods sold + 50% of Cost of goods sold = Sales Revenue. In this case, $540,500 + ($540,500 * 0.5) = $810,750.
Finally, we calculate the estimate of the ending balance of accounts receivable from customers: Sales Revenue - Collections from customers = Ending balance of accounts receivable. In this case, $810,750 - $477,050 = $333,700.
To calculate the apparent shortage, we compare the estimate of the ending balance of accounts receivable from customers with the balance shown in the ledger: Apparent shortage = Ending balance in ledger - Estimate of ending balance. In this case, $204,450 - $333,700 = -$129,250.