Final answer:
Customers do not have little concern about value for their money and/or effective and efficient service. Therefore, the correct answer would be: 2. False.
Step-by-step explanation:
The statement presented in the question is about customers' concern regarding value for their money and/or effective and efficient service.
It does not provide any evidence or context to support the claim that customers have little concern about these factors.
Therefore, the correct answer would be: False.