Final answer:
The system similar to caller ID that shows incoming customer information on a computer screen for interviewers is known as Computer-Assisted Telephone Interviewing (CATI). It streamlines the interview process but has challenges like human error and decreased willingness of participants due to various reasons.
Step-by-step explanation:
The caller identification system you're referring to is known as Computer-Assisted Telephone Interviewing, or CATI. This system combines telephony with data processing, allowing incoming customer calls to be identified on a computer screen along with relevant background information. CATI enhances efficiency in the interviewing process for various types of research and polling organizations by dialing telephone numbers automatically until a live person is reached, at which point a trained interviewer begins the interview, inputting responses directly into the computer system. This software is particularly important in political polling, market research, and social science studies.
While CATI has made data collection more efficient, there are some challenges to consider. The increasing use of private numbers, voicemail, and privacy managers, along with the hectic nature of personal schedules and decreased willingness to be interviewed, can hinder the effectiveness of CATI systems. Additionally, there's the risk of human error when interviewers input data or stray from the script, potentially impacting the reliability of the results.