Final answer:
The statement is true as employee morale significantly affects customer service and sales. Satisfied employees tend to provide better service, which leads to increased sales, while a discriminatory business may suffer from high turnover and poor customer service, affecting profits.
Step-by-step explanation:
The statement 'When employees have good morale and enjoy their jobs, a business will discover that it has fewer customer service complaints and more sales.' can generally be considered true. Employee morale is a crucial factor in the performance of a business. High morale among employees can lead to increased productivity, better customer service, and ultimately, higher sales. If employees are satisfied with their jobs and feel valued, they are more likely to provide exceptional customer service and perform their duties effectively.
Conversely, a discriminatory business that underpays its workers may face high turnover rates as workers seek better opportunities. Not only does this create staffing challenges, but it can also lead to poor customer service and reduced sales due to a lack of continuity and experience among staff.
Effectively, the overall sentiment and productivity of an organization's workforce can directly impact customer perceptions and business profits. Managers who view their role as serving both external customers and supporting internal staff, or 'internal customers,' tend to see better performance and results. Investing in employee satisfaction can lead to positive ripple effects throughout the business, including in customer satisfaction and sales revenue.