Final answer:
The statement is false; success in sales pitches does not solely depend on using HubSpot Academy's precise definitions of terms like 'collaboration', 'customer-facing teams' and 'friction'. success also comes from adapting to the audience's language and needs.
Step-by-step explanation:
It is false that you cannot build a successful sales hub sales pitch without defining certain terms exactly the way HubSpot Academy defines them. While it is beneficial to understand and use industry-specific terminology consistently, especially terms like 'collaboration', 'customer-facing teams', and 'friction', the success of a sales pitch also relies on adaptability and understanding the needs and language of your specific audience. Therefore, while definitions can have a scientific basis that could psychologically influence your prospects, it is not essential to define them in the exact way as taught by any single entity or certification for a pitch to be successful.
Furthermore, in sales and marketing, the scientific aspects of terminology are less about rigid definitions and more about their practical application in business. Often, the context in which these terms are used within an organization and with customers can influence their exact interpretations and usage. Being aware of various definitions and theories can inform a well-rounded approach to communication, which focuses on transparency and alignment with your team and the target audience, all of which are essential components of a successful sales strategy.