200k views
1 vote
Thinking of others: effects of implicit and explicit media cues on climate of opinion perceptions?

User Ruik
by
7.2k points

1 Answer

3 votes

Final answer:

The question explores how media influences public opinion through framing and priming, shaping societal perceptions on various topics. Research suggests that explicit and implicit media cues can significantly impact individuals' climate of opinion, especially on issues that people have minimal personal experience with. The media's influence is particularly strong in topics like international affairs and political evaluations.

Step-by-step explanation:

The question "Thinking of others: effects of implicit and explicit media cues on climate of opinion perceptions?" delves into the complex influence that media has on shaping public opinion, a subject covered in Social Studies. The media has the power to affect what people think through framing and priming, as studies suggest that the manner in which an issue is presented can lead to a predetermined perspective in consuming the content. Robert Entman and others in their research outline the deep impact of media, particularly in subjects such as international affairs or issues less experienced personally by individuals.

Explicit cues from the media, like direct coverage of topics, and implicit signals, such as tone or context, contribute to altering the climate of opinion among the public. The media not only reports information but can also shape perceptions through continuous representations of perceived reality, a concept known as cultivation theory. Individuals may be able to resist priming and framing effects if they are aware of these tactics or possess previous knowledge contradicting the media narrative.

User Tevfik Xung
by
8.1k points