Final answer:
Trade promotions are aimed at distributors and retailers to incentivize them to stock and sell more products; other options target consumers or consumer demand.
Step-by-step explanation:
The activity aimed at distributors and retailers of products is trade promotions. Trade promotions are specifically targeted at the members of the distribution channel, such as wholesalers, retailers, or distributors, as opposed to consumer promotions, which target the actual consumers. Trade promotions can include discounts, allowances, free goods, cooperative advertising agreements, and other tactics designed to encourage retailers and distributors to stock and sell more of the promoter's product. In contrast, rebates and refunds are typically offered to consumers to encourage purchase, pull marketing is a strategy designed to create consumer demand, and premiums are goods offered for free or at a low cost as an incentive to purchase a product.