Individuals have the freedom to choose what goods and services to buy, what businesses to patronize, and how to spend their money.
Consumers have greater access to a variety of goods and services, and businesses are more responsive to consumer needs. Individuals and businesses voluntarily engage in economic transactions. Transactions are more efficient and beneficial to both parties. Individuals and businesses have the right to own and control their own property. Property is protected and used more productively.
Businesses are motivated to maximize profits. Businesses are more efficient and produce goods and services that consumers want. Businesses compete for customers and market share. Prices are lower, quality is higher, and new products and services are developed.