The rewards program primarily offers economic value to customers aiming to upgrade their tier status, by incentivizing them with financial benefits and perks.
The kind of customer value the rewards program is providing to a customer who is enrolled in an airline rewards program and aims to reach the 'platinum' tier from the 'gold' tier by continuing to purchase tickets from the same airline is primarily Economic value. The rewards program incentivizes the customer with the prospect of greater econominc benefits and perks at the platinum tier, such as more miles per flight, priority boarding, and complimentary upgrades. Economists define value as an item that has worth that can be expressed in dollars and cents, and in this context, the airline's rewards program has substantial economic value to the frequent traveller who is looking to maximize their benefits.