Final answer:
Kevin is appealing to the emotion of fear by using scary statistics and fear appeals in his presentations, which is known as an appeal to pathos.
Step-by-step explanation:
Kevin is using scary statistics and fear appeals as attention grabbers in his presentations. The type of emotion that Kevin is appealing to is fear. This type of emotional appeal can be very effective in influencing an audience's response and is known as an appeal to pathos, which attempts to evoke specific emotions to support the presenter's argument or position. An example of using fear in such a way could be sharing stories or statistics that create a sense of danger or urgency to persuade an audience to take action or change their perspective on an issue.