Question

Jamey is working on a marketing campaign for a cough medicine. In his advertisements, he plans to detail how effective the medicine is in treating a cough by highlighting the most important ingredients in the medicine that will inform customers how strong it is. What persuasive appeal is Jamey using in his marketing campaign?

1) Emotional appeal
2) Logical appeal
3) Ethical appeal
4) Scientific appeal

Answer 1

Finall answer:

Jamey is using a Logical appeal in his marketing campaign for the cough medicine.

Step-by-step explanation:

Jamey's focus on detailing the medicine's effectiveness by highlighting its important ingredients appeals to reason and logic. By emphasizing the crucial components that make the medicine potent in treating a cough, he aims to persuade customers using a logical appeal. This approach relies on presenting factual information about the medicine's ingredients and their known effectiveness in treating coughs, thereby appealing to the rational decision-making process of potential consumers.

Logical appeals, also known as logos, rely on facts, evidence, and reasoning to persuade an audience. In this case, Jamey intends to convince customers by providing them with logical reasons to believe in the medicine's efficacy based on the ingredients it contains. Highlighting specific components that have scientific backing for their effectiveness in treating coughs helps in establishing credibility and trust among consumers seeking a reliable solution for their ailment.

Answer 2

Jamey is using a Scientific appeal in his marketing campaign for the cough medicine.

Step-by-step explanation:

Jamey is using a Scientific appeal in his marketing campaign for the cough medicine. By detailing the most important ingredients in the medicine that inform customers how strong it is in treating a cough, Jamey is providing factual and scientific information to persuade potential customers. This appeal relies on the credibility of scientific evidence and research to convince customers about the effectiveness of the medicine.