Question

The step in personal sales that involves establishing rapport with the prospect is called the ________?

1) Pre-approach
2) Presentation
3) Closing
4) Prospecting

Answer 1

The step in personal sales that involves establishing rapport with the prospect is called the pre-approach.

Step-by-step explanation:

The step in personal sales that involves establishing rapport with the prospect is called the pre-approach.

Before making a sales presentation, it is important to establish a connection with the potential customer. This can be done by researching the customer's needs, interests, and preferences, and finding common ground to build rapport.

For example, if you are selling a fitness product, you might ask the prospect about their fitness goals, hobbies, or challenges they face. By showing genuine interest and engaging in conversation, you can establish trust and create a positive first impression.