Final answer:
Desmond is utilizing psychographic segmentation for developing marketing strategies by focusing on the lifestyles of different target markets. He complements his approach with logos and pathos to create compelling arguments supported by statistical evidence.
Step-by-step explanation:
Desmond is developing several different marketing strategies based on target markets that differ in terms of lifestyles. He is segmenting the overall market by psychographics.
In creating marketing strategies, it's essential to understand the target audience, which can be segmented using various criteria, such as demographics, psychographics, geographics, and behavior. Desmond's approach uses psychographic segmentation, which divides the market based on lifestyle, as well as personality traits, values, opinions, and interests of consumers.
By tapping into both logos and pathos, Desmond incorporates logical arguments about the legal aspects of housing along with the emotional impact of deprivation on individuals. This combination ensures that his marketing strategies resonate on multiple levels. Furthermore, his use of statistical evidence provides a robust factual basis for his arguments, enhancing their persuasive power.