Final answer:
The utility of form is the satisfaction or happiness a consumer receives from consuming a good or service. Marketing satisfies this utility by offering products and services that meet the needs and desires of consumers.
Step-by-step explanation:
Utility is the satisfaction or happiness that a consumer receives from consuming a good or service. In marketing, the role of marketing is to satisfy this utility by offering products and services that meet the needs and desires of consumers.
For example, let's say a person wants to buy a new smartphone. The marketing team can analyze the needs and preferences of their target audience and develop a smartphone with features and specifications that satisfy the utility the consumer is seeking. This could include a high-quality camera, a long-lasting battery, and a user-friendly interface. By understanding and catering to the utility of form through effective marketing, businesses can attract and retain customers.