Question

Delacroix shoes produces top-quality high-fashion shoes, designed for the person concerned about style. Delacroix gives only a few preferred retailers in a given market area the right to market its product. Delacroix shoes uses __________ distribution.

1) Intensive
2) Selective
3) Exclusive
4) Mass

Answer 1

Delacroix Shoes uses exclusive distribution by offering their high-fashion products to a limited number of selected retailers, ensuring brand prestige and high service standards.The correct answer is option 3.

Step-by-step explanation:

Delacroix Shoes, known for its top-quality, high-fashion shoes, employs a distribution strategy where it grants only a handful of selected retailers the right to sell its products within a particular market. This approach to distributing products is referred to as exclusive distribution.

In exclusive distribution, the producer or manufacturer limits the number of outlets in a specific area to maintain a certain level of prestige and exclusivity for the brand. This method is often chosen by luxury brands that want to ensure a high standard of presentation and service.

Given that Delacroix Shoes are designed for the style-conscious and are only available through a limited number of retailers, it's clear that the company uses exclusive distribution as its strategy to reach the market.