Final answer:
A cover letter is an important tool for differentiating candidates with similar skills and qualities, allowing them to showcase their personality and skills in a personalized way. Customization, strategic keyword integration, and enthusiasm are all important factors in creating an effective cover letter.
Step-by-step explanation:
A cover letter is an important tool for differentiating candidates with similar skills and qualities. It allows you to showcase your personality and other skills in a more personalized way. To stand out, you can customize your cover letter for each position, strategically integrate keywords from the job ad, and communicate your enthusiasm for the position. Additionally, you can highlight unique credentials that set you apart from other applicants and explain how your skills match those needed for the job.