Final answer:
Dee's comment about expanding distribution indicates an interest in using Personal selling strategies, which centers on direct interaction between sales representatives and potential retail outlets to increase product placement.
Step-by-step explanation:
Dee's comments about the need to get lite bite products into additional retail outlets suggests the company wants to use a Personal selling strategy. Personal selling involves direct interaction between a sales representative and a prospective buyer, with the intent of making a sale and forming a relationship. An advertising campaign would be used to broadly promote the brand and its products to a larger audience.
This approach often includes various media channels such as TV, print, and online platforms. In contrast, a sales promotion would refer to short-term incentives or activities aimed at increasing sales or customer engagement temporarily, which is not indicated in Dee's objectives. A public relations campaign would be focused on managing the public perception of the brand but not necessarily about increasing distribution channels.