Final answer:
To send a signup form in Mailchimp, create or select an audience, build your form in the Form Builder, then either share the form URL directly or embed it into your website. For direct emailing, use Mailchimp's campaign feature to distribute the form URL through a designed email campaign.
Step-by-step explanation:
Creating and sending a signup form using Mailchimp is a straightforward process that involves a few key steps. To begin, log in to your Mailchimp account and navigate to the 'Audience' tab. From there, you can create a new audience or use an existing one, then proceed to the 'Signup forms' section. Select 'Form Builder' to customize your signup form. Once you have designed your form to your liking, you will have the option to share it. Mailchimp provides a shareable signup form URL that you can distribute via email manually. If you want to embed the form on your website, you can choose the 'Embedded forms' option to obtain the HTML code to insert into your site's code.
For more targeted distribution, you can also use Mailchimp's campaign feature to send an email campaign that includes the signup form link. Create a new campaign, add your subscribers, and insert the form URL where appropriate in the email body. Remember to compose a compelling call to action to encourage your audience to sign up. With the campaign ready, you can then send it immediately or schedule it for a later time.
These steps allow you to effectively share your Mailchimp signup form with a broad audience or targeted groups, helping you to grow your subscriber list and engage with your intended community.