Question

A company's position statement claims it conveniently offers its travel pillow product to busy travelers. Customers are very pleased with the pillow's features but usually need a pillow quickly, and the pillow is not available in any airport stores. It is only available online. What part of the marketing mix is misaligned with the company's position strategy?

A. Product
B. Price
C. Place
D. Promotion

Answer 1

The part of the marketing mix misaligned with the company's position strategy is 'Place'. The travel pillow's online-only availability conflicts with the convenience promised to busy travelers, who would benefit from purchasing the product at airport stores.

Step-by-step explanation:

The part of the marketing mix that is misaligned with the company's position strategy is C. Place. A company's position statement emphasizes convenience for busy travelers, yet the absence of the travel pillow in airport stores contradicts this claim. The place element of the marketing mix involves not just the physical location but also how and where the product is distributed and accessed by customers. Thus, for a product targeting busy travelers, ideal locations would be spots like airport stores where it is most convenient for the target market to purchase the product. Restricting availability to online channels only is not aligned with the customer's immediate and convenient reach, especially when they are in transit and in need of the product quickly.