The main objective of the creative used by ZEE5 in their recent campaign is likely to be video views.
ZEE5 is a streaming platform known for its online content. The creative ads used in its campaign will provide valuable insights into the primary goal of the marketing effort. In this case, the creative suggests a focus on generating views for the video content.
Elements such as attention-grabbing visuals, engaging storytelling and a call to action geared towards viewing the video are indicative of an objective centered around increasing video views.
Although conversion, lead generation and app installs are also important marketing objectives, but the creative's visual and messaging cues is to maximize the number of people watching the video content.
Therefore, the Option A is correct.