Final answer:
To add subscribers to Mailchimp, create an audience and then manually enter subscribers' details or import a contact list. Ensure compliance with email marketing best practices and legal requirements for consent and unsubscription.
Step-by-step explanation:
To add subscribers to Mailchimp, you first need to create a list (also called an audience) in your Mailchimp account. After logging in, you can click on the Audience tab and then select 'Create Audience.' You'll be required to provide information such as the audience name, default email address, and other preferences.
Next, you can add subscribers by either manually entering the information for each contact or by importing a contact list. For manual entry, go to the Audience tab, select 'Manage Audience,' and then click 'Add a subscriber' to enter their details. Make sure you have permission to add them to your list to comply with MailChimp's policies and legal requirements regarding consent.
If you have a larger list, you can import subscribers by selecting the option to import contacts within the Audience section. Here you can upload a CSV or TXT file, or copy and paste from an Excel file. Mailchimp will guide you through the process, including mapping the columns to the right fields in your Mailchimp list.
Lastly, always make sure to maintain best practices for email marketing, including maintaining proper consent and allowing subscribers to easily unsubscribe if they choose to.