Final answer:
An Innovative customer seeks to be the first to own the latest items, a Comparison shopper looks for the best deals, and an Impulse buyer makes quick purchases without much forethought.
Step-by-step explanation:
Each type of shopper mentioned in the question has distinct behaviors and motivations when it comes to making purchases. To match the following shopper types with their descriptions:
- Innovative customer (Il) is a. The buyer who wants to be the first to purchase and own the latest merchandise, always seeking to stay ahead of trends and own the latest products.
- Comparison shopper (KY) is b. The customer who spends time searching for the best price or deal on the item she is looking to purchase, diligently comparing prices and features to make an informed decision.
- Impulse buyer is c. The person who makes quick purchase decisions, often on a whim without prior planning or research.