Final answer:
Branding is the aspect of sales and marketing most geared toward establishing a regular customer base by creating a unique identity for a product or company, fostering customer loyalty, and differentiating from competitors.
Step-by-step explanation:
The aspect of sales and marketing most geared at building a regular customer base without having to constantly find new customers is b) Branding. Branding creates a distinctive identity for a product or a company, which helps in fostering customer loyalty and recognition. By establishing a strong brand, companies can ensure that customers remember their products or services and are more likely to make repeat purchases.
A strong brand communicates the unique values and characteristics of the products or services offered, differentiating them from competitors. This emotional connection between the brand and the customer can lead to long-term relationships and a stable customer base, thus reducing the need to attract new customers continually.
While customer service is important for maintaining customer relationships, and both traditional marketing and innovative marketing can attract new customers, it is branding that solidifies a consumer's loyalty to a company.