Final answer:
Reduced tariffs on coffee imports and published health benefits increase both the supply and demand for coffee, leading to a higher equilibrium quantity. The equilibrium price could either decrease or increase based on whether the supply increase is greater than the demand increase or vice versa.
Step-by-step explanation:
When analyzing the impact of reduced tariffs on imported coffee and the release of a study indicating health benefits of coffee consumption, we observe two main effects on the supply and demand for coffee. First, reducing tariffs will increase the supply of coffee, as it becomes more cost-effective for foreign producers to export to the U.S. market, shifting the supply curve to the right. Secondly, the publication of a study suggesting coffee drinkers have lower rates of colon cancer would likely increase the demand for coffee, as consumers perceive it as a healthier choice, thus shifting the demand curve to the right.
Graphically, the new equilibrium point would be where the increased supply meets the increased demand. The result is an increase in the equilibrium quantity of coffee sold due to both effects. As for the equilibrium price, it may either decrease or increase depending on the magnitude of the respective shifts in supply and demand. If the increase in supply outweighs the increase in demand, the price could decrease. Conversely, if the demand increases more than the supply, the price could rise.