Question

How can a writer make a message audience oriented and

develop audience benefits?
a) By focusing solely on personal interests
b) Ignoring the audience's needs and preferences
c) Tailoring the message to address audience needs and provide benefits
d) Excluding the audience from the communication process

Answer 1

To make a message audience-oriented and develop audience benefits, a writer should tailor the message to address audience needs and provide benefits.

Step-by-step explanation:

To make a message audience-oriented and develop audience benefits, a writer should tailor the message to address audience needs and provide benefits. This means considering who the readers are and what they want or expect from the message. By understanding the audience's perspective, the writer can craft the message in a way that appeals to them and offers them something of value.

Answer 2

By tailoring the message to address audience needs and provide benefits.

Thus the correct option is (C).

Step-by-step explanation:

To make a message audience-oriented and develop audience benefits, a writer should focus on option c: tailoring the message to address audience needs and provide benefits. This involves understanding the target audience's interests, preferences, and challenges, then crafting the message in a way that resonates with them. By doing so, the writer ensures that the message is relevant, meaningful, and valuable to the audience, ultimately increasing engagement and effectiveness.

Audience-oriented communication involves empathy and a deep understanding of the recipients' perspective. By considering the audience's needs, desires, and concerns, a writer can shape the message to highlight how it addresses those specific elements. This approach creates a connection between the message and the audience, making it more likely that the audience will be receptive and find value in the communication.

On the contrary, options a and b suggest approaches that are counterproductive. Focusing solely on personal interests (option a) neglects the audience's perspective, while ignoring the audience's needs and preferences (option b) can lead to a disconnect and decreased effectiveness of the message.

In summary, effective communication is about meeting the audience where they are, understanding their needs, and demonstrating how the message provides benefits that are relevant and valuable to them.

Thus the correct option is (C).