Final answer:
Individuals conform to social norms for acceptance and security, sometimes endorsing group beliefs even if incorrect, as shown in Asch's conformity studies.
Step-by-step explanation:
In seeking conform the crowd, individuals tend to surrender to social influence, choosing to blend in with popular trends for the reassurance of belonging and security. Normative social influence drives this behavior, compelling people to conform to group norms to feel accepted and to avoid ridicule. Such conformity can override individuals' own beliefs, leading to a situation where, in the pursuit of being like others or under the impression that the group is more knowledgeable, they adhere to the collective stance—even if it means endorsing a misconception, as identified in Asch's studies on conformity.