Final answer:
Expectations, buying motivations, and buying concerns can help companies identify the target market and competition level in a market.
Step-by-step explanation:
Expectations, buying motivations, and buying concerns can help companies identify the target market. By understanding what consumers expect from a product, what motivates them to make a purchase, and what concerns they have, companies can better tailor their marketing strategies to meet the needs and desires of their target audience.
For example, if a company sells organic skincare products and discovers that its target market values sustainability and natural ingredients, the company can emphasize these aspects in their marketing campaigns to appeal to their target market.
Additionally, understanding these factors can also help companies identify the level of competition in the market. If multiple companies are targeting the same consumer expectations, motivations, and concerns, it suggests a high level of competition in that particular market.